Terrific article, rain1! Only thing that threw me is how hard it was for author to spot the word for what the soulful places had. It's the same thing as everything, even that Target. Except, Target has it on the inside by design with outside cost-minimized. That's novelty. It's even considered a basic, human need these days as described here:
If architecture or design is to have impact, they might consider how they can deliver on novelty without driving costs too high. Maybe also need to put some price on it for the capitalists. I'm not sure how to do that.